TOMY International Unveils Diverse Toy Lineup for 2025 NYC Toy Fair

TOMY International is set to introduce a comprehensive array of new toys and games at the 2025 New York City Toy Fair, featuring innovative products spanning multiple entertainment and play categories.

The company's lineup includes the groundbreaking Dōteki battle system, an immersive action experience for players aged 8 and up. Designed to challenge strategic thinking and reflexes, the game allows participants to create dynamic battle arenas using specialized controllers.

Party game enthusiasts will find multiple new offerings, including Human Controller, an interactive game where players control each other, and Spin-fessions, a humorous game focused on confessions and personal revelations. Other notable party games include Xtreme DUNK!, Extreme Silence, and Fill Your Pants, each offering unique gameplay mechanics.

TOMY is also expanding its collectible and licensed merchandise lines. The Club Mocchi-Mocchi brand will introduce plush items from popular franchises like Fallout and Warhammer, targeting adult collectors. The Build-A-Buddy line will welcome new additions including Bluey and John Deere-themed sets for younger children.

For creative consumers, the Jixelz Remix line will introduce pop culture-themed puzzle sets featuring Jaws and Stranger Things. Additionally, the company will launch new farm-themed toys, including Mini ERTL John Deere replicas and a 12-inch tractor with lights and sounds.

These diverse product offerings demonstrate TOMY's commitment to providing engaging, age-appropriate entertainment across multiple market segments, potentially appealing to families, collectors, and play enthusiasts.