Crypto Company Taps Apple App Store Veteran to Boost Blockchain Strategy

The Crypto Company (TCC) has appointed Phillip Shoemaker, the former head of the Apple App Store, as a strategic advisor to enhance its blockchain and digital asset capabilities. Shoemaker brings decades of experience in platform security, software development, and digital identity verification to the role.

As a key leader who shaped the modern app ecosystem at Apple, Shoemaker played a critical role in developing developer policies and security frameworks. Currently serving as CEO of Identity.com, he continues to pioneer decentralized identity solutions that prioritize privacy and security in the digital landscape.

TCC's CEO Ron Levy emphasized the strategic importance of Shoemaker's appointment, highlighting how his expertise in security, identity, and artificial intelligence will strengthen the company's vision of bridging traditional technology with blockchain innovation. The move represents a significant step in TCC's Q1 2025 initiative to expand its advisory board with industry-leading professionals.

Shoemaker's addition to the advisory team signals TCC's commitment to developing institutional-grade digital asset solutions. His background in creating trusted digital marketplaces and current work in decentralized identity technologies align closely with the company's goal of transforming trust and security through blockchain technologies.

The collaboration is expected to accelerate TCC's efforts to create seamless, secure, and scalable solutions at the intersection of traditional finance and emerging digital asset platforms. By leveraging Shoemaker's extensive technological expertise, the company aims to drive broader blockchain adoption and innovation.