The Great Greek Mediterranean Grill Expands Rapidly, Targeting 100 Locations in 2025

The Great Greek Mediterranean Grill is experiencing unprecedented expansion, opening 19 new restaurants in 2024 and positioning itself for substantial growth in 2025. The franchise plans to open 40 new locations domestically and internationally, with the goal of surpassing 100 operational units by year-end.

The brand's rapid growth is underscored by a 46% surge in systemwide sales, reaching $73 million in 2024. The restaurant chain will enter new markets including Louisiana, North Carolina, and Wisconsin while strengthening its presence in established states like Florida, California, and Texas.

Key to the restaurant's success is its commitment to authentic, high-quality Mediterranean cuisine prepared fresh to order. Founded by a culinary-trained father and son team, the franchise offers an elevated fast-casual dining experience that distinguishes itself through quality ingredients and traditional recipes.

The expansion reflects broader consumer trends toward healthier, more flavorful dining options. The brand has already garnered industry recognition, ranking #15 on Franchise Times' Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years.

Beyond traditional dining, the restaurant has successfully adapted to changing consumer preferences, with catering sales increasing 43% and takeout orders growing through third-party delivery partners. The franchise has also signed 27 new franchise agreements and secured master licenses for Western Canada and Egypt, indicating strong potential for international growth.

With its strategic expansion and focus on quality Mediterranean cuisine, The Great Greek Mediterranean Grill is positioning itself as a significant player in the fast-casual restaurant market.