BridgeFT and ShellBlack Launch Advanced Data Integration Solution for Wealth Management

Financial technology firms BridgeFT and ShellBlack have unveiled a new Multi-Custodial Data Aggregator Accelerator for Salesforce Financial Services Cloud, addressing critical data integration challenges in wealth management. The solution provides financial institutions with a streamlined approach to managing complex, multi-source investment data.

The innovative platform connects over 900 direct financial institution feeds, including major providers like Charles Schwab, Fidelity Institutional, and Interactive Brokers. By enabling automated synchronization of financial accounts, positions, balances, and transactions, the solution offers wealth management firms unprecedented operational efficiency.

Key technological capabilities include household-level investment visibility, multi-tiered data matching logic, and pre-configured reports and dashboards. Unlike traditional portfolio management connectors, this solution provides comprehensive data integration from numerous financial sources, supporting custodians, banks, insurance carriers, and retirement plan providers.

The partnership addresses a significant industry challenge: fragmented data systems that complicate financial reporting and client service. By providing a unified, comprehensive view of client investments directly within Salesforce, the solution empowers wealth management firms to streamline operations and make more informed investment decisions.

Industry leaders recognize the solution's potential to transform wealth management technology. Dave Hagen, BridgeFT's Chief Commercial Officer, highlighted the partnership's significance in reshaping technological infrastructure for financial institutions. Shell Black, president of ShellBlack, emphasized the solution's ability to eliminate time-consuming data reconciliation processes.

Financial firms seeking to enhance their technological capabilities now have a powerful tool that simplifies complex data management while providing deeper insights into client investments. The Multi-Custodial Data Aggregator represents a significant advancement in wealth management technology's ongoing digital transformation.