Hispanic Public Relations Association Unveils New Leadership to Advance Diverse Communications Talent

The Hispanic Public Relations Association (HPRA) has selected a robust leadership team for its 2025-2027 term, positioning the organization to strengthen Latino representation in communications and public relations. The newly appointed board represents a cross-section of professionals from agency, corporate, government, education, non-profit, and independent consulting sectors.

HPRA President Sonia V. Diaz emphasized the organization's growth, highlighting increased membership and impactful programming, scholarships, and industry recognition through the ¡BRAVO! Awards. The new board's composition reflects a strategic approach to addressing the growing demand for diverse talent in communications.

The board will lead several key committees focused on programming, communications, fundraising, scholarships, and the annual ¡BRAVO! Awards. This centralized approach aims to better serve members, brands, agencies, partners, and scholars nationwide.

HPRA's mission extends beyond leadership representation, providing critical professional development opportunities for communications practitioners. The organization offers members access to industry leaders, networking opportunities, and platforms for thought leadership. Particularly significant is the organization's commitment to student mentorship and scholarship programs, which are designed to cultivate the next generation of diverse communications professionals.

The new board's diverse backgrounds and expertise suggest a forward-looking strategy that will continue to champion multicultural perspectives in the communications industry. By supporting emerging talent and providing robust professional resources, HPRA is positioned to drive meaningful change in how diverse voices are represented and elevated in public relations and communications.