Minivela Launches Digital Drama Shorts Platform Targeting Young Latino Audiences

Minivela has launched MinivelaTV, a bilingual digital platform delivering drama shorts across YouTube and social media channels, targeting young Latino audiences with innovative, telenovela-inspired content. The new platform aims to provide engaging, family-friendly entertainment through rapid, TikTok-style storytelling formats.

The initiative, co-founded by actor Carlos Ponce and viral influencer Haydita Veloz, features a diverse range of content including romantic comedies, supernatural stories, and comedic scenarios. Produced primarily in Miami, Los Angeles, and Texas, the shorts range from 10 to 90 minutes and represent a cross-section of Latino diaspora experiences.

MinivelaTV's strategic approach involves collaboration with content creators who collectively possess millions of social media followers. Initial programming includes unique narratives such as 'Woman Finds Love on the TV Dating Show from Hell' and 'Hombre compra novia robot para creer celos a su ex', targeting English, Spanish, and bilingual viewers.

The platform represents a significant opportunity for content creators to develop stories that could potentially evolve into full series or feature films. By partnering with adtech companies Numatec and Brilla Media's Nuestro Media network, MinivelaTV ensures broad distribution across digital platforms and connected TV.

With an advertiser-supported model and a focus on engaging the 18-34 demographic, MinivelaTV seeks to provide a fresh, dynamic entertainment experience for Latino audiences, bridging cultural storytelling with modern digital consumption habits.