Meridianbet Launches 'Watch & Bet' Feature to Boost User Engagement and Revenue

Meridianbet, a subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has unveiled a new mobile feature called 'Watch & Bet' designed to transform the live sports betting experience. The innovative platform allows users to stream live sports events in full-screen mode while simultaneously placing in-play bets, potentially revolutionizing user engagement in the online betting market.

The feature enables users to view multiple betting markets alongside live sports streams, eliminating navigation friction and encouraging longer, more interactive betting sessions. By creating a seamless, integrated experience, Meridianbet aims to increase bet frequency and extend user session times, directly supporting revenue growth strategies.

This launch coincides with the company's strong financial performance in fiscal year 2024. Golden Matrix Group reported GAAP revenue of $151.1 million, a significant increase from $93.0 million in 2023. The company's unaudited organic revenue reached approximately $159.7 million, compared to $136.7 million in the previous year.

CEO Zoran Milosevic highlighted the strategic importance of the new feature, emphasizing its potential to enhance user engagement during critical moments and improve monetization per session. The 'Watch & Bet' functionality is currently available across Meridianbet's mobile web platform and fully integrated into the company's proprietary sportsbook infrastructure.

The innovation represents a significant step in the competitive online betting market, potentially setting a new standard for user experience and technological integration in sports betting platforms. By reducing barriers to interaction and providing a more immersive betting environment, Meridianbet is positioning itself to capture greater market share and drive sustained revenue growth.