HG Insights Unveils AI Copilot for Enhanced Revenue Growth Intelligence

HG Insights has launched the industry's first AI-powered Market Analyzer and Copilot, a groundbreaking tool designed to transform how B2B tech vendors conduct market analysis and make Go-to-Market (GTM) decisions. This AI-native product harnesses the power of HG Insights' Revenue Growth Intelligence (RGI) Fabric, which includes over 28 billion market source files, 2 billion intent records, 20+ million companies, and 200+ million tech install and IT spend detections. The RGI Fabric employs advanced AI/ML technologies to uncover deep 'behind the firewall' customer data, enabling precise marketing and account targeting by extracting insights on technographics, cloud usage, and competitive intelligence.

Rohini Kasturi, CEO of HG Insights Inc., emphasized the importance of data quality in AI guidance, stating, 'Our Revenue Growth Intelligence Fabric is constantly updated with billions of industry data points, corporate technographics, and buyer intent signals. This gives our customers an advantage they just can't get anywhere else.' The Market Analyzer and Copilot is tailored for strategic Marketers, ABM teams, Sales Strategy Management, RevOps, and Finance/Strategy professionals. It uniquely combines conversational queries with AI-powered ML to offer granular market sizing, competitive analysis, and precise Ideal Customer Profile (ICP) definitions, thereby aligning GTM teams for better pipeline conversion.

Satish Grandhi, CTO of HG Insights Inc., highlighted the product's potential to bridge the gap between strategy and execution, with plans to expand use cases for various GTM roles and integrate additional data types like buyer intent and sentiment. The Market Analyzer addresses common limitations of analyst reports and market surveys by providing up-to-date, account-level details and interactive AI-assisted workspaces. Its outputs are designed to enhance ABM programs, enrich CRM records, and identify new market opportunities, with future versions promising even more advanced features.

Available under a hybrid, usage-based pricing model, the Market Analyzer and Copilot joins HG Insights' suite of market and revenue intelligence products. The company also plans to integrate buyer intent data from TrustRadius, further enriching its RGI Fabric. B2B technology and growth leaders are invited to learn more about this innovative solution during HG Insights' launch session on LinkedIn Live. According to the 2024 Gartner® Market Guide for GTM Data Applications, the demand for such advanced data applications is set to grow, with 60% of B2B organizations expected to utilize similar solutions by 2027 to improve pipeline velocity.