SEGG Media Corporation Strengthens Sports.com Brand with Strategic Investment in Veloce Media Group

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a strategic investment in Veloce Media Group, a premier digital motorsports and gaming platform, as part of its ambitious buy-and-build strategy under the Sports.com brand. The £40 million ($53 million USD) pre-money investment is structured in two tranches, with SEGG securing a call option to acquire a 51% stake in Veloce. This move is set to bolster SEGG's footprint in the immersive sports content and motorsports media sectors, specifically targeting the lucrative Gen-Z and millennial demographics worldwide.

Veloce Media Group, which recently expanded its portfolio by acquiring Quadrant, backed by Formula 1 star Lando Norris, reported an impressive $17.5 million USD in revenue for the fiscal year ending March 2025. The platform's content garners over 750 million monthly views, underscoring its significant influence and reach in the digital sports and gaming arena. This investment not only enhances SEGG's content offerings but also aligns with its mission to redefine fan engagement through ethical gaming and AI-driven live experiences.

The collaboration between SEGG and Veloce is poised to create synergies that leverage both companies' strengths in digital media and sports entertainment. By integrating Veloce's cutting-edge motorsports and gaming content with SEGG's Sports.com platform, the partnership aims to deliver unparalleled immersive experiences to fans around the globe. This strategic investment underscores SEGG's commitment to innovation and growth in the rapidly evolving sports and entertainment industry.