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Environment First Printing Expands Sales Force by 250%, Signaling Growth in Green Printing

Burstable News - Business and Technology News July 21, 2025
By Burstable News Staff
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Environment First Printing Expands Sales Force by 250%, Signaling Growth in Green Printing

Summary

Environment First Printing's significant expansion of its outside sales force highlights the growing demand for eco-friendly printing solutions and the company's innovative approach to sales and sustainability.

Full Article

Environment First Printing, a Portsmouth, NH-based company specializing in bio-based toner products, has announced a 250% increase in its outside sales force over the past 60 days. This expansion reflects a growing interest in environmentally friendly printing solutions and the company's unique sales model that appeals to a diverse range of individuals seeking additional income streams.

CEO Matthew Airey attributes this surge to a renewed sense of brand buzz and an increasing demand for cleaner toner products among end-users. The company's commitment to American-made products and the advantages offered by current tariffs have further bolstered its market position. Environment First Printing's sales force includes retirees, professionals looking to supplement their income, and even stay-at-home parents, demonstrating the company's inclusive approach to sales representation.

The company offers commission percentages up to 50% of gross profit, significantly higher than the industry average for IT products in the emerging tech space. This competitive compensation model, combined with the appeal of selling a product that aligns with environmental stewardship, has attracted a wide array of sales representatives.

Environment First Printing's bio-based toner saves 3 liters of petroleum per unit compared to traditional OEM products and is priced 30% lower than offerings from big-box stores or online retailers. Sales representative Justin Davies, who has been with the company for over two years, highlights the financial benefits and the satisfaction of promoting a product that contributes to environmental sustainability.

The company has recently launched a new website, https://www.environmentfirstprinting.com, to showcase its products and mission. Environment First Printing serves a broad clientele, from Fortune 500 companies to small local businesses, all united by a commitment to reducing petroleum use in printing.

This expansion and the company's innovative sales and product strategies underscore the increasing importance of sustainability in the printing industry and the potential for green technologies to drive economic growth and environmental benefits.

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