Waterloo Turf Expands Franchise Footprint Amid Growing Demand for Artificial Turf

Since its franchising launch in December 2024, Waterloo Turf has expanded its footprint beyond Texas, selling over 36 territories across several states. CEO and Co-Owner Tim Lovett attributes this growth to the company's strong system and hands-on support, ensuring quality isn't sacrificed for expansion. The demand for modern, profitable turf solutions backed by a robust infrastructure is evident, with Waterloo Turf catering to both residential and commercial projects.

Targeting regions where outdoor living is a year-round lifestyle, such as the Southeast, Southwest, and select Midwest markets, Waterloo Turf is prioritizing areas where turf is seen as a lifestyle improvement rather than just a cosmetic upgrade. The company's ability to scale without losing its personal touch is a key differentiator, with an in-house team across all departments ensuring franchisees receive comprehensive support.

The surge in artificial turf demand is driven by homeowners and commercial buyers seeking low-maintenance, durable outdoor spaces. Waterloo Turf meets this demand by offering efficient, high-quality turf solutions that integrate with other outdoor upgrades, transforming how spaces are used and experienced. Residential projects, especially for families, along with pet facilities and schools, are leading the fastest turf adoption rates.

Recent trends in turf projects highlight a move towards full outdoor makeovers, with homeowners integrating turf with pavers, gravel, and flower beds for functional, stylish outdoor spaces. Waterloo Turf's approach to installs, utilizing accurate site measurement software and transparent quoting, ensures projects are completed cleanly and efficiently, reinforcing the company's position in a competitive industry.