Legitimate Report Highlights NFC Tags as the Future of Post-Purchase Marketing

Legitimate, a pioneer in NFC technology, has unveiled a report demonstrating the transformative potential of NFC tags in marketing strategies beyond the point of sale. The report, based on extensive data, illustrates how embedding NFC tags into products like merchandise, footwear, and event wristbands opens new avenues for customer engagement, loyalty, and first-party data collection.

Calvin Chan, Founder and CEO of Legitimate, emphasizes the unique approach of their technology, stating, "Most analytics stop when the transaction ends. Legitimate begins where others leave off—at ownership, re-engagement, and experience." This methodology has yielded a rich dataset from tens of thousands of post-purchase interactions, offering insights into consumer behavior without relying on cookies or tracking pixels.

The report reveals significant findings, including a 95% marketing opt-in rate and over 30,000 product taps across more than 65 countries. Notably, the average re-scan rate of 1.67x indicates sustained consumer engagement, a rarity for physical products. Additionally, the data highlights the potential for geo-marketing strategies, with scan behavior peaking during specific times of the day and varying by location.

Industry-specific snapshots further underscore the versatility of NFC tags. For instance, a K-Pop collaboration achieved 16,000+ scans with a 61% claim rate, while a Puma/Roc Nation collaboration saw a 2.68x re-scan rate. These examples, among others, illustrate the broad applicability and effectiveness of NFC tags in enhancing brand-consumer relationships across various sectors.

Legitimate's technology not only facilitates direct engagement but also enables brands to leverage scan data for targeted marketing campaigns, loyalty programs, and personalized content delivery. This innovative approach positions NFC tags as a powerful tool in the modern marketing arsenal, transforming physical products into dynamic platforms for ongoing interaction and data collection.