Media Works Ltd. Continues to Thrive Under Jody Berg's Leadership with New Contracts and Technological Advancements

Media Works Ltd., a media service company specializing in research, planning, buying, and performance analysis, has demonstrated remarkable growth and success under the leadership of its founder and CEO, Jody Berg. With a focus on both legacy and digital media, the agency has placed over $80 million in media across the country, serving a diverse clientele including Fortune 500 companies, healthcare technology firms, and national home services networks.

The agency's success is attributed to its commitment to sound research, exceptional client service, and ensuring a strong return on investment for every dollar spent by its clients. Media Works differentiates itself by focusing solely on media, a strategy that has allowed it to grow from a basement operation to a 9000 square feet office in Mount Washington, with a team of over 50 media professionals.

Client retention is a cornerstone of Media Works' philosophy, with the agency priding itself on delivering targeted strategic media recommendations, negotiating aggressive rates, and optimizing media delivery. The agency's large team enables it to have subject matter experts in every media channel and platform, ensuring comprehensive and effective media planning for its clients.

Recent achievements include securing the media planning and buying contract for the Maryland State Lottery and a portion of a $246 million, three-year contract with the University of Maryland Global Campus. These accomplishments underscore the agency's ability to rebuild and strengthen client relationships, as well as its capacity to compete for and win significant contracts.

To stay ahead in the rapidly evolving media landscape, Media Works invests in cutting-edge technology and tools, such as The Trade Desk for programmatic advertising, enhancing placement control and campaign quality. The agency's commitment to robust reporting ensures transparency in campaign performance, further solidifying client trust.

Looking ahead to 2026, Media Works anticipates continued growth, with internal promotions and leadership transitions poised to sustain its trajectory. Michele Selby, the current president, will transition to a strategic consultant role, with Melissa Davis stepping into the presidential position. These changes reflect the agency's dedication to nurturing talent and maintaining its commitment to client service and growth.

Media Works' story is one of resilience, innovation, and unwavering dedication to excellence in media services. As the agency moves forward, its foundational principles and adaptability to new challenges and technologies will undoubtedly continue to drive its success and impact in the industry.