Cody Cannon Appointed as Senior Vice President and Market Executive at Greysteel

Greysteel has announced the appointment of Cody Cannon as Senior Vice President and Market Executive, a move that underscores the firm's strategic focus on the burgeoning manufactured housing sector and its commitment to enhancing its Southern California operations. Cannon's role will involve leading the national manufactured housing team, with a particular emphasis on expanding market share in California, alongside overseeing all aspects of the firm's Southern California business.

With over two decades of experience in investment sales, capital markets, and team leadership, Cannon has a proven track record, including facilitating over $1 billion in transactions. His previous leadership positions at renowned firms such as Cushman & Wakefield, Colliers International, and Marcus & Millichap have equipped him with the expertise to drive Greysteel's advisors and clients towards achieving their strategic objectives.

The manufactured housing market is gaining traction among investors, fueled by the high demand for affordable housing and the limited supply. California, in particular, presents a significant opportunity in this sector as the state grapples with escalating housing affordability issues. Nationally, factors such as increasing rental rates and supportive regulatory frameworks are further cementing manufactured housing's status as a resilient and appealing investment.

"The manufactured housing sector is emerging as a compelling asset class for investors, especially those on the institutional side looking for stable, long-term returns," said Cannon. "Greysteel's innovative approach and comprehensive platform position us ideally to assist clients in leveraging these opportunities. I am thrilled to be part of the firm's growth in manufactured housing and the broader Southern California market."

Lacey Willard, Executive Vice President and Market Executive at Greysteel, remarked, "Cody's appointment is a critical component of our expansion strategy. His dual role highlights our dedication to growing our footprint in the manufactured housing sector while bolstering our operations in Southern California. His extensive sector knowledge and leadership skills will be invaluable in enhancing our services and increasing our market share in the region. We are eager about the contributions he will make to our advisors and clients alike."

Cannon's academic background includes a Bachelor of Arts in Political Science with a minor in Business from the University of Utah. Beyond his professional endeavors, he is deeply committed to community service, particularly in supporting local food banks and initiatives aimed at improving food security.