Water Wings Swim School Expands Nationally Through Franchise Program After Unleashed Brands Acquisition

Water Wings Swim School, founded by Avi Shafshak and his wife Tracy in 2003, has grown from a single location in Las Vegas to a network of 13 corporate-owned schools across four states, focusing on swim education for children. The recent acquisition by Unleashed Brands, a leader in youth enrichment, marks a significant milestone for Water Wings, enabling the launch of a national franchise program. This expansion aims to bring the school's lifesaving swim instruction to more communities, leveraging Unleashed Brands' resources and expertise.

The inspiration behind Water Wings stems from the Shafshaks' recognition of the critical need for quality swim education, especially given that drowning is the leading cause of accidental death for children under four. Their combined backgrounds in swim instruction, child psychology, and business have shaped the school's mission to make swimming accessible, fun, and safe for all ages. The franchise model offers lower buildout costs and flexible ownership options, making it an attractive opportunity for entrepreneurs passionate about making a difference in their communities.

Since launching the franchise program in May, Water Wings has signed eight franchise agreements in just 60 days, a testament to the strength of its model and the trust in the Unleashed Brands platform. The school differentiates itself through its commitment to exceptional programming and franchisee success, offering year-round swim instruction and multiple revenue streams. With the support of Unleashed Brands, Water Wings is poised for thoughtful expansion, aiming to reach families in need of high-quality swim education nationwide.

Looking ahead, Water Wings is focused on expanding into new markets, ensuring that more children can learn vital safety skills while building confidence and a love for swimming. The school seeks franchise partners who share its mission and are committed to community impact, supported by comprehensive training and ongoing operational guidance. This expansion represents not just growth for Water Wings but an opportunity to prevent tragedies and enrich communities through swim education.