Missing Thorn Expands Premium Alcohol-Removed Wine Collection to Canada

Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced the launch and expanded availability of its premium alcohol-removed wine collection across Canada. This strategic move comes in response to the surging Canadian demand for sophisticated alcohol-free wine options, a market that is projected to reach C$68 million by 2030. The brand's full lineup, including Still Red, Still White, Still Rosé, Sparkling White, and Sparkling Rosé, will initially be available in Ontario, with plans to expand to other provinces.

The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, offers an expressive, expertly crafted wine experience for mindful drinkers. Each wine in the collection begins as a traditionally crafted premium wine made from California-sourced grapes, then undergoes a cutting-edge low-temperature vacuum distillation process to preserve its character. The name 'Missing Thorn' symbolizes the removal of alcohol while retaining the wine's beauty and essence, offering clarity and freedom in every celebration.

Since its debut in late 2024, Missing Thorn has experienced extraordinary consumer enthusiasm, achieving 300% growth in the first two quarters of 2025. The brand has received critical acclaim, with The New York Times describing its still wines as 'unicorns' and Food & Wine praising its Rosé as 'as good as actual rosé—honestly, better than many.' Renowned restaurateur Danny Meyer has also hailed Missing Thorn as a 'game-changer.'

'We're beyond excited to share Missing Thorn with Canada's wine lovers,' said Stephanie Honig, President and Co-Founder of Missing Thorn. 'Canada's consumers are leading the way in mindful drinking. We're honored to introduce Missing Thorn to such a forward-thinking market.' Aaron Pott, Co-Founder and Winemaker, added, 'As a winemaker, it's rewarding to deliver all the flavor, aroma, and complexity of great wine—without the alcohol. We believe Canadian palates will recognize the craftsmanship in each bottle.'

Scott Merwin, Founder of Ravenna Wine Imports, Missing Thorn's Canadian distribution partner, expressed pride in the partnership. 'We've observed a significant rise in demand for non-alcoholic beverages here in Canada—in fact, the category grew over 24% last year—as consumers seek sophisticated alternatives. Missing Thorn sets a new standard in the alcohol-free wine category,' Merwin said.

Missing Thorn wines are now available in Ontario through Ravenna Wine Imports and online, with further provincial rollout underway. Priced in the premium segment at approximately $25–$30 CAD per bottle, the collection is natural, vegan, gluten-free, and low in calories, offering 15 to 30 calories per 5 oz serving.

For more information on the growing non-alcoholic wine market in Canada, visit https://www.alliedmarketresearch.com/canada-non-alcoholic-wine-market-A31303. To read The New York Times' review of Missing Thorn's still wines, visit https://www.nytimes.com/2024/12/20/dining/drinks/best-non-alcoholic-wines.html.