Landon Capital Partners Sells iMemories to Ancestry in Strategic Acquisition

Landon Capital Partners (LCP), alongside Greens Farms Capital, has announced the strategic sale of iMemories to Ancestry, a move that unites two leaders in the family history and memory preservation sectors. iMemories, based in Scottsdale, Arizona, has digitized over 100 million memories for more than one million families across the U.S., establishing itself as a market leader in the digitization of analog home movies and photos. Ancestry, headquartered in Lehi, UT, is renowned for its expertise in family history and consumer genomics, making this acquisition a complementary fit for both companies.

Since LCP's investment in 2022, iMemories has seen significant growth, doubling its EBITDA, expanding internationally, and enhancing its technology and customer reach. The partnership between LCP and iMemories' management team has been pivotal in achieving these milestones, with LCP providing strategic advisory and financial guidance. Sundip Murthy, Managing Partner at LCP, highlighted the successful exit as a testament to the quality of iMemories' business and management team, especially in a challenging M&A environment.

Mark Rukavina, Founder & CEO of iMemories, expressed gratitude towards LCP and Greens Farms Capital for their support and strategic guidance. He emphasized the exciting future ahead as part of Ancestry, where iMemories' AI-enhanced media platform will integrate with Ancestry's historical data and DNA insights to offer families a comprehensive heritage experience. Michael Kessler of Greens Farms Capital also praised the iMemories team for their strategic investments in infrastructure and product innovation, which have propelled the company's growth.

Ancestry's acquisition of iMemories is seen as a natural extension of its offerings, enabling its 3.7 million subscribers to enrich their family storytelling with preserved visual media. Howard Hochhauser, President and CEO of Ancestry, welcomed iMemories into the Ancestry family, noting the alignment in their missions to help people discover, preserve, and share their family stories. The transaction was facilitated by JEGI CLARITY + LEONIS as the exclusive financial advisor to iMemories, with legal support from Lowenstein Sandler LLP and Goulston & Storrs.

This strategic sale not only marks a successful exit for LCP and Greens Farms Capital but also signifies a new chapter for iMemories and Ancestry in enhancing the way families preserve and interact with their memories. The merger is expected to set new standards in the industry, offering innovative solutions for memory preservation and family history exploration. For more information on iMemories, visit https://www.imemories.com.