Epic Padel and Adidas Padel Forge Strategic Sponsorship to Propel Padel's Growth in the U.S.

Epic Padel, a prominent U.S.-based entity focused on the expansion of padel across North America, has entered into a significant national sponsorship agreement with All Racquet Sports, the official licensee of Adidas Padel in North America. This multi-year collaboration is a cornerstone in Epic Padel's strategy to foster the sport's development through superior facilities, equipment, and strategic alliances with leading brands.

Hala Sarkis, Co-Founder and CEO of Epic Padel, emphasized the importance of this partnership, stating, 'Aligning with Adidas Padel, a brand synonymous with innovation and excellence in sports, is a transformative step towards enriching the player experience and achieving our expansive growth objectives.' Epic Padel is on a fast track to operate 100 courts nationwide by the end of 2026, with its flagship location in Charlotte, NC, slated to open in September. The agreement also explores the integration of Adidas-branded courts in new Epic Padel clubs across the country.

Bryan Ogle, CCO of All Racquet Sports, highlighted the synergy between the two organizations, noting, 'Padel transcends being merely a sport; it's a lifestyle choice for many. Our partnership with Epic Padel as their premier gear provider is mutually beneficial, enhancing the player experience both on and off the court.' The exclusive use of the ADIDAS Speed RX ball in Epic Padel facilities underscores a shared commitment to quality and innovation.

The global padel community has witnessed exponential growth, with over 30 million players and a new court constructed every 2.5 hours. The U.S. is rapidly embracing padel, with more than 350 courts expected to be built in 2024 alone, a 22% increase from the previous year. Epic Padel is at the forefront of this surge, not only through club development but also by investing in the sport's ecosystem, including high-profile events like the Hexagon Cup and partnerships with professional teams such as the New York Atlantics in the Pro Padel League (PPL).

This partnership between Epic Padel and Adidas Padel is a testament to their shared values of inclusivity, innovation, and sustainability, which are central to the sport's growing popularity worldwide. For more information on the sport's expansion and this strategic alliance, visit https://www.citybiz.com.