Xcel Brands Secures $2.6 Million in Public Offering to Fuel Brand Expansion

Xcel Brands, Inc. (NASDAQ: XELB), a prominent media and consumer products company, has successfully priced its public offering at $1.10 per share, aiming to raise approximately $2.6 million. This strategic move includes the sale of 2,181,818 shares to the public and an additional 145,147 shares to company insiders, including CEO Robert D’Loren, at a price of $1.36 per share, reflecting the closing price of the company's stock on July 31, 2025. The offering, expected to close by August 4, 2025, is facilitated by Maxim Group LLC as the sole placement agent.

The proceeds from this offering are earmarked for a variety of corporate purposes, including brand development and launch, working capital, and the settlement of outstanding payables. This financial infusion is poised to bolster Xcel Brands' position in the competitive landscape of live-commerce and social media-driven consumer products. The company's innovative approach integrates interactive television, digital live-stream shopping, and social commerce, alongside traditional retail and e-commerce channels, to reach a broad audience.

Xcel Brands' portfolio, which includes well-known names such as Halston, Judith Ripka, and C. Wonder, has already made significant strides in the industry, generating over $5 billion in retail sales through live-streaming and digital channels. With a social media following exceeding 43 million and a broadcast reach into 200 million households, the company is at the forefront of merging entertainment, shopping, and social media into a cohesive consumer experience.

This public offering represents a pivotal moment for Xcel Brands as it seeks to leverage its unique market position and innovative sales strategies to drive future growth. For more details on Xcel Brands and its offerings, visit https://www.xcelbrands.com.