SCRUMMY Launches AI-Powered Platform to Transform Fantasy Rugby with Focus on Women's and Youth Inclusion

SCRUMMY, a leading global fantasy sports company, has launched an AI-driven platform designed to transform the rugby fan experience through advanced data analytics and inclusive community features. The rugby-first platform enhances gameplay with proprietary data, enabling users to follow real-time match play, track player statistics, and access comprehensive rugby insights across youth competitions, men's and women's professional leagues, and global tournaments.

Timed with the Women's Rugby World Cup hosted by England from August 22 to September 27, 2025, SCRUMMY aims to captivate existing rugby enthusiasts while attracting new fans through inclusive community features, comprehensive statistics, and a simple user experience accessible regardless of fantasy sports familiarity. The platform's vision focuses on growing rugby at every level while ensuring women's rugby maintains a strong and visible presence in the sport.

Kisset Chirengende, Sports Executive, Senior Advisor to Zimbabwe National Rugby, and Co-Founder of SCRUMMY, stated the company's commitment to championing the women's sports movement and expanding rugby's global reach. The launch aligns with SCRUMMY's goal to elevate the significance of women's sports and engage fans worldwide through casual play, competitive leagues, and celebration of the sport.

Earlier this year, SCRUMMY demonstrated its commitment to youth development through a remarkable pilot program partnering with youth rugby leagues across South Africa and Zimbabwe. The initiative reached registration capacity within just 12 hours, further strengthened by SCRUMMY's sponsorship of the Derby Day Schools Rugby Festival in Zimbabwe, one of the premier international schoolboy events.

Chirengende emphasized that SCRUMMY's AI-powered insights fundamentally alter how rugby fans interact with the sport. By integrating women's rugby and fostering a community where all levels of fans can thrive, the platform represents more than just a game—it ushers in a new era for rugby where every player is celebrated and statistics tell their stories. The SCRUMMY app is available for free download at https://www.scrummyapp.com through the App Store or Google Play.

Key features include full integration of women's international rugby from launch, ensuring visibility and engagement for female athletes. The platform connects more than 120 rugby nations and over 475 million fans worldwide, making rugby one of the top 10 most popular sports globally according to The Rugby Paper. Proprietary match data brings player cards to life from grassroots to professional levels, helping fans track player performance, real-time match play, and predictive insights through an intuitive interface built for casual fans, die-hard supporters, and newcomers alike.