Four Generations of Retail Expertise Drive Nutritional Products International's Market Expansion

Nutritional Products International (NPI), a global brand management and retail distribution firm, operates on a foundation of four generations of retail expertise within the Gould family. Scott Gould, Executive Vice President of Business Development at NPI, represents the fourth generation continuing this retail legacy that began with his great-grandfather Saul Marks, who started selling and manufacturing retail products in Brooklyn, NY.

The family's retail heritage continued through Scott's grandfather Jerry Gould, who expanded the family's influence in retail and manufacturing. Mitch Gould, Jerry's son, entered the retail industry in 1986 and founded Nutritional Products International in 2007, creating the company's proprietary Evolution of Distribution platform. This comprehensive system streamlines compliance, logistics, sales, and marketing for international brands seeking entry into the U.S. market.

Mitch Gould's extensive experience includes representing major brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, along with celebrity product lines including Steven Seagal's Lightning Bolt, Hulk Hogan's Hogan Nutrition, and Chuck Liddell's Iceman RX. Under his leadership, NPI has secured placements with major retailers including Walmart, Costco, GNC, Amazon, CVS, Walgreens, and Home Depot, while building national sales teams and forming strategic partnerships with athletes and public figures.

The fourth generation, represented by Scott Gould, combines business development expertise with technology innovation, serving as both EVP of Business Development and Chief Technology Officer for NPI subsidiaries. He is currently developing proprietary software that matches NPI clients with potential retail partners, ensuring more efficient and targeted market entry strategies. This technological advancement represents the latest evolution in the family's retail expertise, blending traditional knowledge with modern digital solutions.

For over a decade, NPI has specialized in helping international nutraceutical, dietary supplement, functional beverage, and skin-care companies enter and expand in the American market. The company's proven distribution platform addresses every aspect of market entry, from FDA compliance and warehousing to retail placement, marketing, and public relations. This comprehensive approach reduces barriers for international brands seeking access to the world's largest consumer market, potentially accelerating global product availability and consumer choice while supporting business growth across multiple retail sectors.