The Dairy Alliance Launches Football Sweepstakes to Highlight Milk's Role in Athletic Performance

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched the "Milk's Got Game: GA vs. TN" sweepstakes, offering football fans an opportunity to win tickets to the University of Georgia versus University of Tennessee football game and autographed footballs from star players. The sweepstakes, which runs through September 7, 2025, aims to highlight the nutritional benefits of dairy milk for athletic performance while engaging sports enthusiasts across the region.

Two grand prize winners will each receive two tickets to the September 13 game at Neyland Stadium in Knoxville, Tennessee, with each prize valued at $744. Additionally, two secondary winners will receive autographed footballs—one signed by University of Georgia player Gunner Stockton valued at $169, and another signed by University of Tennessee player Jake Merklinger valued at $75. The promotion connects dairy consumption with the physical demands of football, emphasizing milk's role in supporting strength, stamina, and recovery for athletes.

Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, stated, "Football demands strength, stamina, and recovery, and dairy milk fuels these athletes at every step. From morning workouts to late-night practices, milk provides the high-quality protein, natural electrolytes, and essential nutrients that help players perform at their best. Through this sweepstakes, we want fans to feel the excitement of the game while celebrating how dairy milk powers athletes both on and off the field."

Participants can enter the sweepstakes by following @thedairyalliance on Instagram, liking and commenting on the designated sweepstakes post, and submitting an entry form via direct message. Alternative entry is available by mailing a postcard to The Dairy Alliance at 5340 W Fayetteville Road, Atlanta, GA 30349. Entrants must be at least 18 years old and located in the United States or its territories. Winners will be notified by email on September 9, 2025.

For complete sweepstakes rules and entry details, visit https://thedairyalliance.com/official-sweepstakes-rules. Additional information about The Dairy Alliance is available at https://thedairyalliance.com. This initiative represents a strategic effort to promote dairy consumption through sports marketing, potentially influencing public perception of dairy's nutritional value and supporting the dairy industry in eight Southeastern states.