Newsworthy.ai Named Official Press Release Newswire for PRSA Colorado Chapter

Newsworthy.ai, the AI-powered press release newswire, has been named the official press release newswire for the Public Relations Society of America Colorado Chapter. This collaboration will support PRSA Colorado in promoting and marketing its news, events, and programs to the broader communications community. The partnership represents a significant development in how professional organizations leverage technology to enhance their communication strategies and member services.

Samantha Coulter, president of PRSA Colorado, stated that the organization is dedicated to equipping members with the tools and resources needed to elevate the practice of public relations. The partnership with Newsworthy.ai allows the chapter to amplify the visibility of its programs and provide members with access to an innovative platform that drives true engagement for their news. This alignment addresses the growing need for more effective communication tools in the public relations industry.

As a sponsor, Newsworthy.ai will help PRSA Colorado share and amplify major initiatives including the Gold Pick Awards, which have honored the region's best work in public relations since 1966 and represent the state's most prestigious recognition program for PR practitioners. The partnership will also cover the Special Awards Program honoring outstanding professionals in public relations, presented as part of the Gold Pick Awards Ceremony, and signature events including the annual Chapter Summit, Media Roundtable, Influencer Panel, and various professional development and networking events throughout the year.

Mark Willaman, co-founder of Newsworthy.ai, expressed enthusiasm about partnering with one of the most respected PRSA chapters in the country. The Newsworthy.ai platform is designed to transform the impact of press releases beyond simple reach metrics by delivering deeper engagement through multi-format distribution and AI-powered amplification. The platform publishes releases to hundreds of websites in its distribution network, including indexing by Google News, and offers unique advocacy tools that turn employees into advocates with automated, trackable outreach.

A key differentiator for Newsworthy.ai is its integration with https://newsramp.com, which uses AI to transform press releases into multiple unique content formats including articles, blog posts, TLDRs, FAQs, Zero-click content, newsletters, podcasts, and more. This technology routes content to the appropriate platforms and audiences while also preparing releases for large language model ingestion, increasing visibility in AI-generated search results. This technological approach represents the future of press release distribution and engagement measurement in the public relations industry.

The partnership between Newsworthy.ai and PRSA Colorado signals a shift toward more sophisticated, technology-driven approaches to public relations communication. For PR professionals and organizations, this collaboration demonstrates how AI-powered tools can enhance the reach and impact of their communications efforts. The integration of advanced distribution methods and engagement tracking capabilities provides a model for how professional associations can better serve their members and promote industry excellence through innovative technological partnerships.