Ascent Hospitality Management Promotes Natalie Hansen to Vice President of Franchise Sales

Ascent Hospitality Management, franchisor of Huddle House and Perkins American Food Co., has promoted Natalie Hansen to Vice President of Franchise Sales. Hansen previously served as Senior Director of Development and has been with the company since April 2021, bringing 25 years of franchising experience to her new role.

During her tenure, Hansen has closed over 125 signed franchise deals, significantly expanding the presence of both Perkins and Huddle House brands across the United States and Canada. Her notable achievements include securing the largest deal in Huddle House history—a 20-unit franchise agreement in Texas—and introducing Perkins Griddle and Go to Alberta, marking the brand's entry into this Canadian province.

Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, emphasized Hansen's critical role in driving growth. "Natalie has played a key role in leading our traditional and non-traditional franchise development for Perkins and Huddle House," Ortiz stated. "This advancement spotlights her contributions toward our growth and her dedication to developing exceptional brands that attract consumers and franchise partners."

Hansen's extensive background includes two decades with REGO Restaurants, parent company of Quiznos and Taco Del Mar, where she served as Senior Director of Development and supported franchise owners throughout the development process. Her unique perspective comes from having been both a franchisor and franchisee—she owned and operated a Quiznos location in Greenwood Village, Colorado.

"I've been fortunate to experience franchising as a franchisor and owner-operator," Hansen explained. "My personal experience as a franchisee gave me a deep understanding from that perspective that I have been able to leverage for supporting entrepreneurs looking to build their legacies and be part of successful brands."

Under Hansen's leadership, Ascent Hospitality Management has revitalized its franchising program through innovative marketing strategies, lead generation campaigns, and advanced technology systems designed to support franchise partners in building successful businesses. The company operates more than 600 restaurant locations across the United States and Canada and continues to expand its presence in family, fast casual, and non-traditional dining sectors. For more information about franchising opportunities, visit https://www.ascenthm.com.