NFL PLAY 60 and Kids Heart Challenge Unite to Promote Student Physical Activity and Mental Wellness

The American Heart Association and National Football League, in collaboration with its 32 NFL clubs, are expanding their physical activity and mental wellness programming by integrating NFL PLAY 60 with the Association's Kids Heart Challenge and American Heart Challenge programs. This initiative supports evidence-based guidance showing that active students learn better, focus more, think more clearly, and handle stress more effectively in classroom settings.

This collaboration, now in its 19th season, builds on the organizations' shared commitment to helping children develop healthy habits and reduce sedentary behaviors through the recommendation that kids get at least 60 minutes of moderate-to-vigorous physical activity daily. The combined programs reach over 10 million families annually, representing a significant expansion of resources available to students, teachers, and caregivers.

New this year is the NFL PLAY 60 Family Challenge, which encourages families to prioritize wellness together at home through creative activities that promote movement and reduce sedentary time. Additionally, as part of Kids Heart Challenge, students and families will learn Hands-Only CPR through the Finn's Mission learning module, supported by an introduction video from Damar Hamlin, cardiac arrest survivor and Nation of Lifesavers National Ambassador.

The program includes significant incentives, with each student completing Hands-Only CPR instruction earning an entry for two tickets to Super Bowl LXI at SoFi Stadium on February 14, 2027. Five individual winners will be selected, and five participating schools will receive $10,000 fitness equipment makeovers. Entries are currently available through completion of Finn's Mission, with winners to be notified in September 2026.

A new expanded financial grants program totaling $350,000 will support schools in four key areas: physical activity, FLAG football, recess, and inclusive physical education. Applications for these grants will be open year-round to help educators support students in real time. Resources and grant opportunities can be found at heart.org/NFLPLAY60.

Returning by popular demand is the NFL PLAY 60 Exercise Library, featuring two-to-three minute on-demand exercise videos from all 32 NFL teams with players, NFL Legends, cheerleaders, and mascots. These videos provide valuable resources for parents and teachers when outdoor play isn't possible due to weather or when students need movement breaks to refocus in the classroom.

This expanded partnership represents a comprehensive approach to youth health, combining physical activity promotion with mental wellness support and lifesaving skills training, while providing substantial resources and incentives to schools and families nationwide.