Activate Expands Active Gaming Revolution with Two New Colorado Locations

The world's fastest-growing entertainment company, Activate, is expanding its presence in Colorado with two new locations in Aurora and Westminster, bringing its unique blend of physical activity and digital gaming to the Front Range. The expansion represents the latest move in the company's rapid global growth, which now encompasses more than 40 locations across North America and international markets.

The Aurora facility, located at 6400-6700 S Parker Rd, will feature 13 high-tech game rooms across nearly 13,000 square feet. The Westminster location, situated in The Orchard Town Center, will offer popular attractions including the Mega Grid and Laser challenges, designed to accommodate varying skill levels.

This expansion signifies a growing shift in the entertainment industry toward interactive, physically engaging experiences. As traditional gaming faces scrutiny for promoting sedentary behavior, Activate's model combines digital engagement with physical activity, potentially reshaping how future generations approach recreation and exercise.

The company's rapid expansion, including recent moves into Dubai and the UK, with planned locations in Germany, Austria, Switzerland, and Scandinavia, indicates strong market demand for hybrid entertainment experiences that bridge the gap between digital gaming and physical activity. This trend could have significant implications for both the fitness and gaming industries, as consumers increasingly seek entertainment options that promote active lifestyles.

'These openings reflect our commitment to providing unforgettable experiences that bring people together,' said Adam Schmidt, CEO of Activate, highlighting the company's focus on community engagement through interactive entertainment. The strategic timing of these indoor facilities' openings coincides with the winter season, offering weather-resistant entertainment options for Colorado residents.