Spanish King Endorses 'The Way of the Holy Grail' Cultural Route at FITUR 2025

King Felipe VI's visit to the Valencian Community stand at FITUR 2025 in Madrid has placed a spotlight on 'The Way of the Holy Grail,' signaling royal recognition for this emerging cultural tourism initiative. During the tourism fair's opening, the King met with Dr. Ana Mafé García, president of the Cultural Itinerary, demonstrating high-level support for this historical route.

The initiative's growing significance is reflected in its diverse partnerships and international reach. The project has attracted collaboration from multiple sectors, including gastronomy through World Paella Day celebrations, academic engagement via the 3rd International Congress of Dissemination and Journalism, and educational outreach through ERASMUS+ program partnerships.

The route's expansion into international markets, particularly through its Italian team's efforts to engage European students, positions it as a potential major player in Europe's cultural tourism sector. This development could significantly impact regional tourism economies along the route, particularly in the Valencian Community and Aragon.

The cultural itinerary's evolution into a comprehensive tourism product, combining historical significance with gastronomic experiences and educational opportunities, represents a strategic approach to sustainable tourism development. With support from various municipal authorities and cultural organizations, the initiative demonstrates how historical heritage can be leveraged for economic development while preserving cultural significance.