Luxury Skincare Brand Valmont Commits $110,000 to Support LA Artists Impacted by Wildfires

Swiss luxury skincare company Valmont has announced a $110,000 commitment to support Los Angeles artists who have been impacted by recent wildfires, marking a significant private sector initiative to preserve the local arts community during crisis recovery. The funds will be distributed to 11 local artists, with disbursement coordinated through the company's Beverly Hills boutique.

The initiative, led by Valmont co-founders Didier and Sophie Vann Guillon, represents a growing trend of luxury brands taking active roles in community support and cultural preservation. Marcos Lutyens, the artist-in-residence at La Maison Valmont Beverly Hills, will help identify recipients of the funding, which will be generated through product sales and treatments at the company's Rodeo Drive location.

This support comes at a critical time for LA's artistic community, as wildfires have disrupted studios, destroyed artwork, and displaced creators. The commitment builds on Valmont's established presence in arts patronage through their Foundation Valmont, which was established in 2015 to promote the convergence of art and beauty.

Private sector support for artists during natural disasters can be crucial for maintaining cultural continuity and economic stability within creative communities. This initiative may serve as a model for other luxury brands to engage in meaningful community support, particularly in regions prone to natural disasters.