Multi-Channel Marketing Drives $1.4B in Revenue for US Brands, Study Shows
TL;DR
American brands achieved $1.4 billion revenue milestone through strategic use of email, SMS, and push notifications for significant growth in 2024.
Omnisend's annual ecommerce marketing study analyzed 11 billion messages, emphasizing first-party data and automated marketing's effectiveness for revenue growth.
By focusing on customer engagement through first-party channels and automated messaging, brands can create a better customer experience leading to revenue growth.
Health and Games industries showed highest email click-to-conversion rates in the U.S., demonstrating the power of strategic automated messaging for sales growth.
American brands leveraging multi-channel marketing strategies generated $1.4 billion in revenue through 8.5 million sales in 2024, according to a new study by ecommerce platform Omnisend. The analysis of over 11 billion messages highlights a significant shift in how businesses are successfully combining email, SMS, and push notifications to drive sales growth.
The study reveals a dramatic increase in mobile messaging adoption, with brands sending 2.5 times more push notifications and 43% more SMS messages compared to the previous year. This surge in mobile communication channels reflects a 68% overall adoption growth, signaling a fundamental change in how businesses engage with customers.
Most notably, automated messages demonstrated exceptional effectiveness, with a one-in-three conversion rate for users who clicked on these messages – significantly outperforming scheduled messages' one-in-17 conversion rate. While automated emails represented only 1.5% of total email volume, they accounted for 29% of all sales, suggesting untapped potential for businesses not yet utilizing automation strategies.
The findings have significant implications for the retail industry, particularly as businesses navigate an increasingly digital marketplace. The Health and Games sectors emerged as leaders in email marketing effectiveness, achieving click-to-conversion rates of 13.44% and 12.43% respectively, providing a benchmark for other industries to aspire to.
For retailers and ecommerce businesses, these results underscore the growing importance of developing sophisticated, data-driven marketing strategies that leverage multiple communication channels. The study suggests that businesses failing to adopt integrated, automated marketing approaches risk falling behind competitors in an increasingly competitive digital marketplace.
Curated from News Direct