AI-Powered Marketing Platform Drives $2.4 Billion in New Banking Business

Financial institutions using DeepTarget's AI-powered marketing platform collectively generated $2.4 billion in new account balances in 2024, highlighting the growing significance of digital engagement in banking. The platform, serving 2.4 million digital consumers across 285 financial institutions, leveraged core banking data and artificial intelligence to deliver targeted marketing campaigns that produced substantial results.

The platform's performance metrics reveal a significant impact on financial institutions' growth, generating 3.6 billion ad impressions that led to over 1 million qualified leads and more than 129,000 new account openings. The success spans across various banking products, including $1.3 billion in new loan balances, $1.1 billion in new deposits, and $14.35 million in commercial account balances from April through December 2024.

These results underscore a critical shift in banking strategy, where digital engagement has become essential for growth rather than optional. The platform's ability to generate an estimated $19 million in new monthly recurring revenue demonstrates the potential return on investment for financial institutions adopting AI-driven marketing solutions.

For the banking industry, these metrics signal the increasing importance of personalized digital marketing in maintaining competitiveness. As traditional financial institutions face growing competition from digital-first competitors, the ability to leverage customer data effectively for targeted engagement could become a key differentiator in maintaining market share and driving growth.