Black Radiance, a leading beauty brand for women of color, has announced a partnership with U.S. figure skater Starr Andrews, celebrating Black excellence and women's empowerment. Andrews made history in 2022 as the first African American woman to medal in singles during the Grand Prix era and the first to stand on the U.S. Championship podium in 35 years.
The collaboration draws parallels between Andrews' competitive figure skating and Black Radiance's mission to inspire confidence through beauty. K. MacDonald Parris, Vice President of Marketing at Black Radiance, emphasized the brand's commitment to supporting Black women who break barriers and redefine possibilities.
Andrews, whose figure skating journey began at age three with her mother's support, views both skating and makeup as powerful forms of self-expression. Her partnership with Black Radiance represents more than a typical endorsement, symbolizing a shared vision of empowerment and representation.
This strategic partnership underscores Black Radiance's dedication to celebrating diverse beauty and amplifying Black voices. The brand plans to develop a long-term collaboration, with Andrews serving as a spokesperson and brand ambassador, continuing to inspire audiences worldwide.
