Meridianbet, the sports betting and iGaming division of Golden Matrix Group, has been recognized by Oracle for its cutting-edge technological approach to customer engagement and marketing. As the first betting company from Southeast Europe to earn this distinction, Meridianbet's inclusion on Oracle's Global Customer Reference Page signals a significant advancement in AI-driven gaming technologies.
The company's innovative use of Oracle tools has enabled a sophisticated, real-time marketing system that transforms how gaming operators interact with players. By leveraging AI-powered analytics, Meridianbet can now segment customers instantly, deliver personalized promotions, and create automated re-engagement campaigns based on individual player behaviors and preferences.
This technological achievement represents more than a marketing upgrade; it demonstrates a strategic approach to reducing customer acquisition costs while improving retention. The AI model dynamically adapts to player habits, sending targeted offers that maximize engagement without resorting to broad, ineffective promotional strategies.
Beyond its business-to-consumer operations, Meridianbet's technology offers scalable solutions for business-to-business partners, providing a blueprint for more efficient player interaction and retention. The platform's ability to optimize acquisition costs and personalize user experiences positions it as an industry leader in technological innovation.
The recognition by Oracle validates Meridianbet's status as a technology-first company, placing it among an elite 5% of gaming companies that develop and own their core technological infrastructure. This approach ensures faster innovation, seamless AI integration, and long-term operational efficiency.
As the gaming industry increasingly relies on data-driven technologies, Meridianbet's Oracle-validated platform represents a significant leap forward in how companies can leverage artificial intelligence to understand and engage customers more effectively.
