Retail leaders must prioritize artificial intelligence education across their organizations or risk becoming obsolete in an increasingly technology-driven marketplace, according to Brett Beveridge, founder and CEO of T-ROC Global.
Beveridge warns that simply having access to AI technologies is insufficient. Companies must develop workforces capable of understanding, implementing, and leveraging AI's transformative potential. Without comprehensive employee training, businesses may experience significant operational disruptions and miss critical opportunities for innovation.
Strategic AI implementation offers multiple benefits for businesses, including enhanced customer data analysis, predictive buying behavior modeling, workflow automation, trend forecasting, and improved customer experiences. T-ROC Global has already demonstrated leadership in this area, introducing VIBA, a virtual brand ambassador platform, and conducting extensive AI training workshops for employees.
The core message is clear: AI is not a passing trend but a fundamental shift in business operations. Companies that delay AI integration and education risk falling behind competitors who proactively embrace technological advancement. By investing in AI literacy, organizations can position themselves for sustained competitive advantage in an increasingly digital marketplace.
