A new Brazilian technology platform, TOHT App, is seeking to revolutionize workplace feedback by offering innovative solutions designed to create more transparent and effective employee evaluation processes. The company's approach addresses critical challenges in traditional performance management by providing continuous, anonymous feedback mechanisms that encourage open communication and personal development.
The global human resources technology market is projected to grow from $37.43 billion in 2023 to $88.38 billion by 2033, highlighting the increasing importance of technology-driven workforce management tools. TOHT App's platform offers unique features including 360-degree feedback, self-awareness assessments, and real-time evaluation capabilities.
According to Vanessa Kadissi, the company's Marketing Director, traditional performance evaluations often suffer from limitations such as isolated perspectives and bureaucratic processes. The TOHT App platform aims to overcome these challenges by incorporating feedback from multiple departments and providing anonymous communication channels that encourage honest exchanges.
Research cited by the company suggests that teams receiving continuous feedback demonstrate higher engagement levels, with studies showing that employees receiving weekly feedback from managers experience 61% engagement rates. The platform's approach emphasizes creating a continuous learning cycle that allows for immediate recognition of achievements and quick developmental adjustments.
Key benefits of TOHT App's feedback culture include increased employee engagement, improved organizational climate, enhanced personal and professional development, and potentially reduced turnover rates. By providing specific, constructive feedback focused on observable behaviors, the platform seeks to transform workplace communication dynamics.
As companies increasingly recognize the value of comprehensive feedback systems, TOHT App positions itself as a innovative solution addressing the evolving needs of modern workforce management and professional development.
