Two Texas entrepreneurs are reshaping the business landscape by demonstrating that successful companies must do more than sell products—they must tell compelling stories that resonate with customers, employees, and communities.
Ed Howie, founder of BTY Creative, and Justin McKenzie, host of The Building Texas Show, are championing a new approach to branding that prioritizes authenticity and purposeful communication. Through their respective platforms, they are helping businesses across Texas develop strategic narratives that drive engagement and loyalty.
Howie's work with brands like Chick-fil-A and H-E-B underscores his belief that successful branding transcends traditional marketing. By helping companies articulate their core identity and purpose, he enables businesses to create meaningful connections with their audiences. His philosophy is straightforward: businesses that communicate their story with clarity will outperform those relying solely on transactional marketing.
McKenzie complements this approach through The Building Texas Show, where he showcases entrepreneurs' stories and highlights how strategic storytelling can attract critical resources like partners, customers, and investors. His work with Das GreenHaus further demonstrates how narrative can be a catalyst for innovation and business growth.
Their collaborative efforts signal a significant shift in business strategy, suggesting that purpose-driven storytelling is no longer optional but essential for companies seeking sustainable success. By helping businesses transform their brands into movements, Howie and McKenzie are positioning Texas as a national leader in innovative business communication.
