Beauty brand LOVER Cosmetics is revolutionizing makeup application with its innovative 5-step palette system, targeting women seeking simplified cosmetic routines. Founder Ashley Maurin Rodden will showcase the line's approach during a live demonstration on NewBeauty's TalkShopLive channel.
The brand's development stems from Rodden's extensive experience conducting makeovers, where she consistently heard two primary consumer challenges: difficulty applying makeup and lack of time. Her solution involves magnetic palettes featuring versatile, multifunctional color products that enable quick, efficient makeup application.
LOVER Cosmetics' product line includes four palettes ranging from smokey to nude shimmer, each designed with practicality in mind. These palettes offer multiple uses, with colors serving dual purposes—such as a taupe shade functioning as both eyeshadow and brow filler, and a light shadow acting as a highlighter.
The brand's credibility is bolstered by recent achievements, including first runner-up at MakeupIn's New York Beauty Tank Competition and serving as the official makeup provider for the Macy's Thanksgiving Day Parade. The cosmetics are manufactured in the United States and meet stringent quality standards, being vegan, paraben-free, gluten-free, and cruelty-free.
With a background that includes interning at Chanel and studying makeup artistry in Paris, Rodden has crafted a line that addresses real-world beauty challenges. The TalkShopLive demonstration represents an opportunity for consumers to learn a simplified approach to makeup application directly from an industry professional.
