Meridianbet, part of the Golden Matrix Group, has completed 258 Corporate Social Responsibility (CSR) initiatives in 2024, spanning Europe, Africa, and Latin America. The company's comprehensive approach addresses critical social needs through targeted programs in healthcare, education, responsible gambling, and environmental sustainability.
The organization's latest initiative, a global book donation campaign launched in February 2025, demonstrates its commitment to cultural preservation and education. Inspired by employee-driven efforts in Serbia, the campaign has distributed thousands of books across the company's 18 operational markets, supporting small libraries and promoting reading habits in underserved communities.
Highlights of Meridianbet's 2024 CSR efforts include healthcare donations, global student scholarships, responsible gambling education, and environmental sustainability projects. The company strategically linked sports events like EURO 2024 and the 2024 Olympics to charitable contributions, transforming athletic achievements into community support.
Innovative donation tools such as the Meridian Donate Button and Scan & Help QR code system were introduced to simplify charitable giving. These platforms reflect the company's commitment to removing barriers to community support and maximizing the impact of contributions.
As a participant in the UN Global Compact, Meridianbet aligns its CSR strategy with UN Sustainable Development Goals, focusing on quality education, reduced inequalities, and responsible consumption. Employee engagement has been crucial to the success of these initiatives, with significant staff participation demonstrating a collective commitment to social responsibility.
Looking forward, Meridianbet plans to expand its educational, healthcare, and environmental programs throughout 2025, continuing its mission of creating meaningful social impact across its global markets.
