Everflow, a partner marketing platform, has announced a strategic partnership with Skimlinks, the world's largest commerce content monetization platform. This collaboration aims to create new revenue streams for advertisers by connecting them with an extensive network of top-tier publishers.
The partnership provides Everflow clients unprecedented access to Skimlinks' global network, which includes over 60,000 publishers such as Condé Nast, Hearst, Yahoo!, and Huffington Post. This expansion offers brands significant opportunities to diversify their marketing reach and potentially increase revenue through targeted affiliate partnerships.
A key benefit of this integration is the comprehensive transparency provided to clients. Everflow users will now receive detailed performance data, including publisher-specific metrics like clicks, conversions, average order value, and conversion rates. This granular information enables brands to make more informed, data-driven marketing decisions.
Ed Ceballos, Vice President of the Partner Ecosystem at Everflow, highlighted the partnership's potential to unlock new revenue streams and diversify partner relationships. Dani Lyon, Head of Publisher Development, emphasized the opportunity for clients to generate revenue through thousands of new channels.
By combining Everflow's advanced tracking technology with Skimlinks' extensive publisher network, the partnership represents a significant advancement in affiliate marketing strategies. Brands can now access more targeted, transparent, and potentially lucrative marketing opportunities across diverse content platforms.
