Image Protect, Inc. has established Global Wellness Products, a new division focused on marketing and distributing cutting-edge health technologies. Through an exclusive agreement with Therma Bright, Inc., the company will market innovative medical devices targeting significant healthcare markets.
The division's initial focus is the InterceptCS™ cold sore prevention device, entering a global treatment market estimated at $1.02 billion in 2024 and projected to reach $1.57 billion by 2031. With over 5 million chronic cold sore sufferers in the United States, the product represents a substantial market opportunity.
CEO Frank Casella emphasized the strategic potential of the new division, highlighting the company's direct response sales expertise and the promising market landscape for consumer health technologies. The management team, boasting over 50 years of industry experience, anticipates Global Wellness Products becoming their highest-grossing division.
In addition to InterceptCS™, the division will market Benepod™, a patented light therapy device for pain relief, with plans to introduce additional products throughout 2025. The company's approach leverages proven medical technologies and direct-to-consumer marketing strategies to penetrate the expansive health and wellness sector.
