Financial technology firm DeepTarget has reported remarkable digital marketing performance for its banking clients in 2024, showcasing the transformative potential of AI-powered personalized marketing strategies.
The company's platform delivered exceptional engagement metrics, with financial institutions experiencing click-through rates averaging 27.22% – dramatically outperforming the industry standard of 0.05%. This unprecedented performance translated into substantial business results, including generating 1,013,281 leads, opening 129,336 new accounts, and attracting $1.3 billion in new loans and $1.1 billion in new deposits between April and December 2024.
DeepTarget's approach leverages artificial intelligence to create highly targeted, personalized digital marketing experiences within banking platforms. The platform serves 2.4 million digital consumers across 285 active client contracts, delivering 3.6 billion ad impressions annually.
Key performance highlights include 61.7% of institutions achieving click-through rates above 20%, with top-performing institutions reaching rates as high as 88.39%. Notably, 90.9% of institutions using the platform experienced engagement rates at least 200 times better than industry standards.
The company expanded its client base in 2024, adding 17 financial institutions ranging from smaller credit unions to banks with assets over $2 billion. These institutions represent a diverse cross-section of the financial services landscape, demonstrating the platform's broad applicability.
CEO Preetha Pulusani emphasized the significance of these results, noting that the platform represents a fundamental transformation in how financial institutions connect with account holders through personalized digital engagement.
