Venture capitalist Nick Cooney has launched an innovative book pre-order campaign that promises to donate $100 to high-impact charities for every copy of his upcoming book pre-ordered through Amazon. His new book, "What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More," aims to explore psychological barriers preventing individuals from helping those in need.
Cooney, founder of Lever VC, is committed to this charitable initiative to the extreme, pledging to donate until he has exhausted his personal liquid wealth. The donations will support programs addressing extreme poverty, animal suffering, and environmental protection, demonstrating a direct connection between book sales and meaningful social impact.
The book launch strategy represents a novel approach to publishing, turning a traditional book release into a direct philanthropic opportunity. By tying each pre-order to a substantial charitable donation, Cooney challenges readers to participate in creating tangible social change before even reading the book.
Published by Regalo Press and distributed by Simon & Schuster, the book will be available on April 15th. Interested readers can pre-order through Amazon until April 14th to trigger Cooney's charitable commitment.
