Meridianbet, a global sports betting and iGaming operator, has revealed its substantial corporate social responsibility achievements for 2024, underscoring its commitment to community impact and sustainable business practices. The company executed nearly 300 corporate social responsibility actions across 25 markets in Europe, Latin America, and Africa, spanning critical sectors including healthcare, education, and sports development.
The company's strategic initiatives encompass a wide range of impactful programs. A notable highlight includes a book donation campaign that distributed thousands of books to underfunded libraries, promoting cultural enrichment and lifelong learning. The innovative 'Scan. Help' campaign utilized QR codes to fund essential medical equipment for maternity hospitals, demonstrating a technology-driven approach to social support.
Meridianbet's technological prowess is evident in its membership in the '5% Tech Club,' representing one of the few global operators developing and maintaining its entire technology stack in-house. The company has also maintained a strong governance structure, with over 60% of managerial positions held by women, reflecting a commitment to merit-based advancement and diversity.
Strategic partnerships have been another key focus, including a high-profile collaboration with Crvena zvezda, a top Euroleague basketball club, featuring the first-ever emblem logo integration between a gaming brand and an elite European sports team. The company also expanded its Meridian Donate platform across Latin America and Africa, enabling users to directly support verified non-governmental organizations.
CEO Zoran Milosevic emphasized that ESG is not merely a slogan but a fundamental operational philosophy, demonstrating the company's ability to grow in regulated markets while delivering meaningful societal outcomes. The company's public uplisting to the NASDAQ-listed Golden Matrix Group further reinforces its commitment to transparency and regulatory alignment.
As Meridianbet prepares to release its comprehensive 2024 ESG Report, these previewed achievements highlight the organization's multifaceted approach to responsible corporate citizenship and sustainable business development.
