California Tortilla is commemorating three decades in business by inviting customers to participate in a nostalgic memory contest that could result in a year of free burritos. The restaurant chain, known for its California-style Mexican cuisine, is seeking fans to share their most cherished experiences with the brand through stories, photos, or videos.
Company President and CEO Keith Goldman emphasized the significance of customer memories, stating the contest is an opportunity to celebrate the restaurant's journey with those who have been part of its story. Thirty winners will be selected to receive complimentary burritos for an entire year, highlighting the brand's commitment to customer appreciation.
Participants must be at least 18 years old and can submit entries via email or direct message on Instagram until June 1, 2025. The contest provides an engaging way for the restaurant to connect with its customer base and reflect on its 27-location expansion since its founding in 1995.
In conjunction with the memory contest, California Tortilla is also promoting its Burrito Elito loyalty program. Customers can join by downloading the mobile app or registering in-store, earning points and accessing exclusive offers while staying connected with the brand's latest developments.
The contest represents more than just a promotional event; it's a celebration of community and shared culinary experiences that have defined California Tortilla's growth over the past three decades. By inviting customers to share their memories, the restaurant acknowledges the personal connections formed around its food and brand identity.
