Yuenglings Ice Cream Corporation (OTC: YCRM) has officially filed amended articles of incorporation to change its corporate name to Frequency Holdings, Inc., signaling a comprehensive strategic transformation from its original business model.
CEO Rick Jordan characterized the name change as more than a simple rebrand, describing it as a "recalibration of vision, structure, and purpose." Inspired by investment models like Berkshire Hathaway and Alphabet, Frequency Holdings aims to develop a portfolio of technology ventures with clear leadership and long-term shareholder value.
The company's flagship subsidiary, ReachOut, will continue its strategy of acquiring IT and cybersecurity firms in underserved regional markets, targeting companies with $500,000 to $2 million in revenue. Additionally, the company plans to incubate or acquire ventures in digital identity, AI, and automation, with TRUSTLESS serving as an early-stage digital identity and data verification platform.
Jordan emphasized that the name change reflects the company's operational evolution, positioning Frequency Holdings as a parent company with scalable subsidiaries and a clear growth strategy. The company is currently awaiting FINRA review for the name and symbol change.
This strategic pivot represents a significant shift for the organization, transforming from a traditional business model to a dynamic technology holding company with potential for expanded market reach and innovation across multiple technological sectors.
