Southwest Airlines Overhauls Travel Model with Assigned Seating and Baggage Fees

Southwest Airlines is implementing sweeping changes to its travel model beginning May 28, 2025, marking a pivotal moment in the carrier's 50-year history. The airline will replace its traditional fare structure with three new ticket categories: Choice Extra, Choice Preferred, and Choice, effectively retiring its existing Business Select, Anytime, and Wanna Get Away Plus options.

The most notable modifications include the introduction of assigned seating and a new baggage fee structure. Travelers can expect to pay approximately $35-$40 for the first checked bag and $45-$50 for the second, ending the airline's long-celebrated 'Bags Fly Free' policy. Rapid Rewards cardholders and A-List Members will retain some benefits, with two free bags allowed for up to eight guests on the same reservation.

The Wanna Get Away fare will transition to a Basic Fare with reduced benefits, including final boarding group placement and no seat selection. Southwest's CEO Bob Jordan characterized the changes as part of the airline's ongoing evolution, emphasizing a 'transformational journey' for the company.

These modifications signal Southwest's strategic realignment with other major U.S. carriers, moving away from its distinctive low-cost, no-frills model. The changes could potentially impact travelers' booking decisions, travel costs, and overall flying experience. Passengers will need to carefully compare fare types and understand the new baggage and seating policies to avoid unexpected fees.

The shift represents a significant departure from Southwest's historical brand identity, which has long distinguished itself through simple, customer-friendly policies. While the airline promises expanded loyalty perks and seat selection options, the changes may challenge its reputation for affordability and accessibility.