SOBRsafe Strengthens Leadership with Board and Scientific Advisor Appointments

SOBRsafe Inc. has announced two strategic leadership appointments aimed at enhancing its technological capabilities and corporate governance. Kris Pederson, a veteran corporate director with extensive experience at EY, IBM, and PwC, will join the company's Board of Directors effective May 1, 2025, and will chair the Nominating and Corporate Governance Committee.

Simultaneously, the company named Dr. Benjamin Sanchez as a Scientific Advisor in February, bringing specialized expertise in biomedical engineering to support the company's federal funding and clinical research partnerships. These appointments signal SOBRsafe's commitment to advancing its innovative alcohol detection technology platform.

The additions come at a critical time, as alcohol misuse remains a significant public health challenge, ranking as the fourth leading cause of preventable death in the United States and seventh globally. SOBRsafe's technology offers a novel approach to alcohol detection, utilizing advanced transdermal sensing that can detect alcohol through a user's skin without invasive sample collection.

Pederson's corporate governance background and Sanchez's scientific expertise are expected to provide strategic guidance as SOBRsafe continues to develop its point-of-care screening and continuous monitoring technologies. The company's passive detection platform aims to create more efficient and hygienic solutions for behavioral health, judicial, and consumer markets.

These leadership enhancements underscore SOBRsafe's ongoing efforts to innovate in alcohol detection technology and expand its technological and market capabilities.