UAE Minister Highlights Nation's Innovative Approach to Sustainable Tourism at World Tourism Forum

The United Arab Emirates continues to position itself as a global leader in sustainable tourism, with strategic investments in technology and innovation driving its ambitious national tourism objectives. At the World Tourism Forum in Prague, H.E. Abdulla bin Touq Al Marri, UAE Minister of Economy, outlined the country's comprehensive approach to transforming tourism through cutting-edge digital solutions.

The UAE's National Tourism Strategy 2031 sets aggressive targets, aiming to become the world's premier tourism destination while targeting a sector contribution of AED 450 billion to the national GDP. This strategy includes attracting AED 100 billion in tourism investments and welcoming 40 million hotel guests, demonstrating a holistic approach to economic diversification.

Key to the UAE's strategy is the integration of advanced technologies, particularly artificial intelligence, into tourism infrastructure and policy development. By prioritizing innovation and international collaboration, the country seeks to create a more sustainable, technologically advanced tourism ecosystem that can serve as a global model for future development.

The World Tourism Forum provided a critical platform for global leaders to discuss emerging trends in tourism, with a specific focus on AI, digital solutions, and sustainable growth strategies. The event underscored the importance of technological innovation in reshaping the tourism landscape and addressing contemporary challenges in the sector.

By emphasizing partnerships, talent development, and technological integration, the UAE is positioning itself at the forefront of a global transformation in tourism, demonstrating how strategic vision and innovative approaches can drive sustainable economic growth.