Perfect Moment Partners with BWT Alpine F1 Team for Innovative Lifestyle Collection
TL;DR
F1's popularity surge in the U.S. attracts 52 million fans, offering a vast market for luxury ski apparel collaboration.
F1's success in the U.S. due to media exposure and cultural relevance, driving fanbase growth and global expansion.
Luxury ski apparel collaboration with F1 team enhances fan experience, blending high-performance apparel with racing style and technology.
BWT Alpine Formula One Team's collaboration with Perfect Moment brings high-octane energy of F1 to luxury ski wear, appealing to diverse audiences.
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Perfect Moment Ltd. has announced a strategic three-year partnership with BWT Alpine Formula One Team to create a unique apparel collection that merges Formula 1 racing aesthetics with high-performance ski wear. The collaboration leverages both brands' French Alpine heritage and shared commitment to technical innovation.
The new collection, set to launch during the 2025 Formula 1 season, will feature technical outerwear including ski jackets, ski suits, performance pants, base layers, knitwear, and accessories. These pieces will incorporate BWT Alpine Formula One Team's bold racing colors and design elements, targeting the expanding global Formula 1 audience.
The partnership comes at a significant moment for Formula 1, which has experienced substantial growth in the United States. Between 2023 and 2024, the U.S. fanbase grew by 10.5%, with total global fans approaching 1 billion. The sport has gained cultural relevance through media exposure like the Netflix series *Drive to Survive* and expanded television coverage.
Perfect Moment, founded in 1984 by professional skier Thierry Donard and now owned by Jane and Max Gottschalk, sees this collaboration as an opportunity to expand its global visibility. The brand will leverage the exposure of 24 Formula 1 races across more than 20 countries to showcase its technical and stylish apparel.
The collection will be available online and through pop-up experiences at select race events, offering fans a unique blend of motorsport energy and mountain performance apparel.
Curated from NewMediaWire
