PIX11 to Broadcast 116th Street Festival Live, Showcasing Puerto Rican Culture
TL;DR
PIX11's exclusive live coverage of the 116th Street Festival offers brands a unique opportunity to engage with a large, diverse audience through sponsorships and activations.
PIX11 will broadcast live from the 116th Street Festival on June 7, featuring performances and segments from 2–4 PM, showcasing Puerto Rican culture and heritage.
The 116th Street Festival and PIX11's live broadcast celebrate Puerto Rican culture, fostering community engagement and showcasing the vibrant traditions of El Barrio.
Experience the energy of the largest Puerto Rican festival in the world with live performances by Latin music stars on PIX11 this June 7.
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The 116th Street Festival, recognized as the largest Puerto Rican festival globally, is set to be broadcast live by PIX11 in association with 21 Events on Saturday, June 7. This historic broadcast from 2–4 PM will feature performances by Latin music stars Luis Damon, Frankie Negrón, and Tito Puente Jr., bringing the festival's vibrant energy to viewers across the Tri-State Area. The event not only celebrates Puerto Rican heritage but also underscores the importance of cultural representation and community engagement in media.
Michael Schwartz, Director of Sales at PIX11, emphasized the station's commitment to showcasing New York's diverse cultural landscape. The live coverage, hosted by Vanessa Freeman and Nelson Figueroa, will include performances and a special segment on the Puerto Rican community's history in El Barrio, offering viewers a unique insight into the festival's significance.
Sponsors like JPMorgan Chase and Con Edison play a crucial role in supporting the festival, highlighting the event's impact beyond cultural celebration to include economic and community development. The 116th Street Festival's 40th anniversary broadcast by PIX11 represents a milestone in media's role in celebrating and preserving cultural heritage, making it a must-watch for those interested in the richness of Puerto Rican culture and its influence in New York City.
Curated from Noticias Newswire
