Kevel, a frontrunner in retail media technology, has announced the addition of Mark Mannino to its Board of Directors. Mannino, whose career spans over twenty years in advertising technology and digital commerce, including leadership roles at VidMob, Amazon, and Flywheel, is set to play a crucial role in Kevel's ongoing innovation in retail media. This strategic move follows Kevel's recent acquisition of Nexta and the anticipated launch of the Kevel Console, a self-service platform designed to streamline product and display ad capabilities.
James Avery, CEO of Kevel, highlighted Mannino's expertise in programmatic advertising and data-driven marketing as key to the company's strategic direction. Mannino's appointment is expected to bolster Kevel's initiatives, including the expansion of its Retail Media Cloud™ capabilities, enhancement of its offsite strategy, and acceleration of AI-driven tools for audience segmentation. His involvement underscores Kevel's commitment to delivering flexible, privacy-first technology solutions to retailers.
Mannino expressed enthusiasm about joining Kevel at a transformative time for the retail media industry, praising the company's API-first approach and dedication to empowering retailers. With Mannino's guidance, Kevel aims to further its growth and innovation, reinforcing its position as a leading partner for retailers seeking to optimize their advertising strategies and revenue growth.
